The Aspirational Age is the period of marketing and advertising history in which products and services are marketed to consumers based on the idea of achieving a certain lifestyle or status. This approach to marketing became popular in the late 20th century as businesses increasingly used marketing techniques that appealed to people’s desires for wealth, success, and social status. The Aspirational Age has been criticized by some for perpetuating materialism and unrealistic expectations, but it remains an influential force in marketing and consumer culture.