Comsumer behaviour

Answer:

Consumer Behavior

Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. It is the study of how people make decisions about what they need, want, and value. Consumer behavior incorporates ideas from several sciences including psychology, biology, chemistry, and economics.

Factors Influencing Consumer Behavior

Consumer behavior is influenced by a variety of factors, including psychological, social, cultural, and environmental factors.

Psychological Factors

Psychological factors such as motivation, perception, learning, beliefs, and attitudes are important in understanding consumer behavior. Motivation is the force that drives people to act in certain ways. Perception is how people interpret and respond to stimuli in their environment. Learning is the process by which people acquire knowledge and skills. Beliefs are the ideas and values that people hold about themselves and the world. Attitudes are feelings and beliefs about certain objects, people, or issues.

Social Factors

Social factors such as family, reference groups, and social class are also important to consider when studying consumer behavior. Family is the primary influence on consumer behavior. Reference groups are social groups that a person identifies with and whose opinion is important to them. Social class is the division of society into distinct groups based on income, occupation, and education level.

Cultural Factors

Cultural factors such as culture, subculture, and social trends are also important to consider when studying consumer behavior. Culture refers to the values, beliefs, and norms shared by a group of people. Subcultures are smaller groups within a larger culture that have their own values and beliefs. Social trends are changes in the attitudes and behaviors of society over time.

Environmental Factors

Environmental factors such as the economy, technology, and political and legal factors are also important to consider when studying consumer behavior. The economy has a direct impact on consumer behavior. Technology has revolutionized the way people buy and use products and services. Political and legal factors such as laws, regulations, and policies can also influence consumer behavior.

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