Dagmar marketing is a form of marketing that was created by Bernice King in the 1950s. It is named after her mother, Doris Day, who was an actress and singer.
The basic idea behind Dagmar marketing is to create a message that is so compelling that it cannot be ignored. To do this, marketers use a variety of techniques including:
– Creating a unique selling proposition
– Focusing on the benefits of their product or service
– stressing the importance of customer satisfaction
Dagmar marketing has been used successfully by companies of all sizes, in a variety of industries. However, it is especially well-suited for small businesses and start-ups that may not have the marketing budget of larger companies.