Answer Overview
Twitter makes money by selling advertising, data licensing, and other services. It generates revenue by connecting users with brands and other businesses, which pay for access to its platform. Ads appear in users’ timelines and are targeted based on the user’s interests, activity, and location. Twitter also makes money from data licensing, allowing third-party access to its data and platform.
Advertising
Twitter’s most significant source of revenue is advertising. The company sells ads to brands and businesses that want to reach Twitter’s user base. Ads are displayed in users’ timelines and are targeted based on the user’s interests, activity, and location. Twitter also offers promoted accounts and trends, which allow brands and businesses to have their accounts or trends featured in users’ timelines.
Data Licensing
Twitter also makes money from data licensing. It allows third-party access to its data and platform, allowing them to build applications and services on top of Twitter’s platform. This allows companies to use Twitter’s data for various purposes, such as analyzing user sentiment or tracking trends.
Other Services
Twitter also makes money from other services, such as its subscription-based live streaming service, Periscope. Periscope allows users to stream live video from their phones and is available on both iOS and Android. Twitter also offers a range of services for businesses, such as analytics, marketing, and customer service.
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