Overview of the Culture of Consumption

The culture of consumption is a term that is used to describe the growing consumerism that began in the late 19th century in the United States and spread to other parts of the world. It is characterized by the increased focus on purchasing goods and services, and the desire to acquire more. This consumerist attitude has been fueled by advances in technology, the rise of mass media, and the growth of commercial advertising.

The Industrial Revolution and Consumerism

The Industrial Revolution of the 19th century was an important catalyst for the rise of the culture of consumption. The increased mechanization of production allowed for the mass production of goods and services, which in turn made them more affordable and widely available. This created the potential for individuals to purchase goods and services in greater amounts than ever before.

The Growth of Advertising

The growth of commercial advertising was also a major factor in the development of the culture of consumption. Companies began to use advertising to create desire for their products and to persuade consumers to purchase them. Advertising became increasingly sophisticated and it was used to create a sense of scarcity and urgency, which encouraged people to buy more.

The Rise of Mass Media

The rise of mass media was another important factor in the growth of consumerism. Mass media allowed companies to reach a wide audience with their advertising messages, which helped to create a culture of consumption. Mass media also allowed companies to target specific demographic groups, which further increased the desire to purchase goods and services.

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