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Differentiate between qualitative and quantitative research

Qualitative vs. Quantitative Research

Qualitative research and quantitative research are two distinct methods used in the social sciences. Qualitative research is used to explore and understand people’s beliefs, experiences, attitudes, behaviors, and interactions. The method of inquiry is usually textual, such as interviews, focus groups, and participant observation. Quantitative research is used to measure the quantity or amount and analyze numerical data. The method of inquiry typically involves surveys, statistical analysis, and experiments.

Qualitative Research

Qualitative research is focused on gaining an in-depth understanding of the phenomena under study. It is used to explore ideas, opinions, and experiences of individuals in the context of their environment. It is often used to understand the views and experiences of a specific group of people. Qualitative research methods include interviews, focus groups, observation, and content analysis.

Quantitative Research

Quantitative research is focused on gathering data and numerical information. It is used to measure the amount or quantity of a phenomenon. Quantitative research methods include surveys, experiments, and statistical analysis. These methods allow researchers to test hypotheses and draw conclusions about the phenomena being studied.

Differences

The main difference between qualitative and quantitative research is the type of data they produce. Qualitative research produces textual data, while quantitative research produces numerical data. Qualitative research focuses on gaining an in-depth understanding of the phenomena under study, while quantitative research focuses on measuring the amount or quantity of the phenomena.

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