1 point Mr. Mallesh, a MBA pass-out, who has recently joined your organization, has presented his report, his colleague is reviewing it as you will have to finalize and pass-on the findings to your Reporting Head; Mr. Mallesh’s colleague spilt coffee while placing it on your desk, which has smudged some part of the written material; What you could make out is: Defined population (No.) is equal to ______________________ divided by 100 * impressions (No.) You immediately recognize what is missing, it is: TRP’s Avg. Frequency Reach GRP’s Cost per Thousand (CPT) None of the Choices

Understanding the Ratings System for Media and Broadcast

When it comes to media and broadcast, a ratings system is used to measure the success of the content. Ratings are typically measured by the number of people viewing, the frequency of viewing, the reach of the content, the gross rating points (GRP’s) and the cost per thousand (CPT). The defined population (No) is equal to the total number of households that can access a given broadcast divided by 100 multiplied by the impressions (No). In this case, the missing item is ‘TRP’s’ or ‘television rating points’. These are the number of viewers who have watched a given program. This is an important factor in determining the success of media and broadcast content.

Components of Ratings System

There are several components to the ratings system for media and broadcast. The first is the number of people who are viewing the content. This is typically measured by the total number of households that can access the broadcast divided by 100 multiplied by the impressions (No). The second component is the frequency of viewing. This is the number of times an individual views the content. The third component is the reach of the content. This is the number of people who have seen or heard the content in its entirety. The fourth component is the gross rating points (GRP’s). This is a measure of how many people have seen the content and how many times they have seen it. The fifth component is the cost per thousand (CPT). This is the cost of reaching a thousand viewers.

Television Rating Points (TRP’s)

The missing item in this case is ‘TRP’s’ or ‘television rating points’. This is the number of viewers who have watched a given program. This is an important factor in determining the success of media and broadcast content. TRP’s are calculated by multiplying the percentage of households that have seen a program by the average number of times they have seen it. TRP’s are a key metric in determining the success of a program and are used to determine the amount of money a broadcaster can charge for advertising.

Related Questions

• What is the ratings system for media and broadcast?
• What components make up the ratings system?
• What is the defined population (No.)?
• What is the purpose of gross rating points (GRP’s)?
• What is the cost per thousand (CPT)?
• What are Television Rating Points (TRP’s)?
• How are TRP’s calculated?
• How are TRP’s used to determine the success of a program?
• How are TRP’s used to determine the amount of money a broadcaster can charge for advertising?
• What other factors can be used to measure the success of media and broadcast content?