Account planning in marketing is the process of mapping out a strategy for how a company will reach its desired target market. This plan takes into account the company’s resources, objectives, and budget. The goal of account planning is to develop a customized approach that will allow the company to effectively reach its target market and achieve its business goals.

The account planning process begins with a review of the company’s resources, objectives, and budget. Based on this information, the account planner will develop a list of potential target markets that the company could reach. Once a target market is selected, the account planner will develop a plan for how the company can best reach this market. This plan will take into account the resources available to the company and the objectives that it wishes to achieve.

The goal of account planning is to develop a customized approach that will allow the company to effectively reach its target market and achieve its business goals. By taking into account the company’s resources, objectives, and budget, an account planner can develop a plan that will help the company to reach its target market and achieve its goals.