Affinity marketing is a marketing strategy that focuses on marketing to groups with shared interests or characteristics. Affinity marketing can be used to target customers, employees, or other groups. The idea behind affinity marketing is to create a connection between the customer and the company by marketing to groups that have something in common.
For example, a company that sells sports equipment may target marketing efforts towards people who are members of a sports club. The company may offer discounts or special offers to members of the club, or create marketing campaigns that focus on the shared interests of the group. The goal is to create a connection between the customer and the company by marketing to groups that have something in common.
Affinity marketing can be an effective way to reach new customers, or to deepen the relationship with existing customers. When done well, affinity marketing can create a strong connection between the customer and the company that can last for years.