Buzz monitoring is the practice of tracking online conversations and social media activity in order to gauge public opinion about a company, product, or service. This can be done manually, through the use of online tools, or by hiring a marketing or PR firm to do it for you.
The benefits of buzz monitoring are two-fold: first, it allows you to see what people are saying about your brand so that you can address any negative sentiment; and second, it helps you to understand what marketing messages are resonating with your audience so that you can replicate that success in future campaigns.
To get started with buzz monitoring, create a list of keywords related to your brand (e.g., company name, product names, etc.) and use a tool like Google Alerts or Mention to set up alerts for those keywords. Then, set aside some time each day to check the alerts and see what people are saying about your brand online. Respond to any negative comments and take note of any positive feedback so that you can replicate it in future marketing efforts.