Claritas Prizm has become an essential tool for marketers who want to ensure their marketing campaigns target the right consumers. Claritas Prizm Premier is a marketing segmentation tool by Nielsen that allows marketing professionals to identify and target specific groups of consumers with highly customized marketing messages. This tool combines demographics, behaviors, and lifestyle indicators to create 66 distinct marketing segments.

What Is Claritas Prizm Premier?

Claritas Prizm Premier is an enhanced version of Claritas Prizm that includes 55 additional marketing segments. That’s 60 segments total. These segments are based on various factors, including income, education, and occupation.

 

What Are Key Benefits Of Claritas Prizm?

There are many benefits of using Claritas Prizm, including:

  1. Increased understanding of consumer behavior
  2. More targeted marketing campaigns
  3. Improved overall success of marketing campaigns
  4. Increased ROI for marketing spend
  5. Greater insights into specific consumer segments

 

What Is Claritas Prizm Used For In Marketing?

Claritas Prizm is most commonly used for targeted marketing campaigns. By understanding the unique characteristics of each consumer segment, marketers can create marketing messages that are more likely to resonate with consumers. Additionally, Claritas Prizm can be used to help understand the potential customer base for a new product or service.

 

What Are Claritas Prizm Consumer Segments?

Claritas Prizm consumer segments are designed to give marketers even more targeted insights into specific groups of consumers. By understanding the unique characteristics of each segment, marketers can create marketing campaigns that are more likely to resonate with consumers.

Marketing Segments Claritas Prizm identifies

  • Blue Collar Workers
  • Aspiring Professionals
  • Empty Nesters
  • Urbanites
  • Rural Dwellers

 

How Can Segments Help Predict Consumer Behavior?

Claritas Prizm Premier segments can help marketers better understand and predict consumer behavior by providing detailed insights into specific consumer segments. By understanding the unique characteristics of each segment, marketers can create marketing campaigns that are more likely to resonate with consumers.

 

Where Is Claritas Prizm Data Derived?

The data Claritas Prizm is collected by Nielsen, and it gives professional marketers valuable advantages to ensure marketing campaigns target the right consumers.

Claritas Data Comes From A Variety Of Sources

  • Census data
  • Consumer surveys
  • Market research

 

Are There Alternatives To Claritas Prizm?

Claritas Prizm is the market’s most comprehensive marketing segmentation tool. It offers the most detailed insights into specific consumer segments, but there are a few alternatives, including:

  • Simmons National Consumer Survey
  • Esri Tapestry Segmentation