Cost Per Click (CPC) is the amount you pay for each click on your advertisement. The CPC for each ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on their business model and marketing goals. CPC is generally used as a pricing model for online advertising, but can also be applied to offline marketing efforts like direct mail or print advertisements.
In order to ensure that your ads are being clicked on by interested customers, it is important to choose keywords wisely and create ad copy that accurately reflects the products or services you are offering. A high CPC can be offset by a high conversion rate, meaning that the number of people who take action after clicking on your ad (such as making a purchase) is high.
CPC is just one factor to consider when setting a budget for your marketing campaigns. You’ll also need to take into account other costs like ad creation, hosting, and measurement. But by understanding CPC and how it works, you can better control your marketing spend and get the most out of your budget.