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There is a debate going on in the Board-room right now! The point brought forward by Mr. Sukesh has everyone debating! Mr. Sukesh had said ” As per my understanding, CPP ensures that different people will be reached at a particular time, therefore, it provides for analysis, a great tool for measurement”! You are thinking: Mr. Suresh cannot be further from the truth! Mr. Sukesh is partly correct! Mr. Sukesh is absolutely right! None of the choices

Answer:

CPPS – What It Is and How It Can Help with Measurement

CPP stands for Cost per Point, and is a form of media planning which allows a company to measure the cost efficiency of their advertising campaigns. It also allows for the analysis of the reach of the campaign and how well it is targeting the desired audience. This is done by taking into account the cost of the campaign and the number of people it successfully reaches.

CPP Analysis and Measurement

CPP analysis allows companies to measure the performance of their campaigns in a cost effective way. Advertisers can use CPP to compare different campaigns and determine which one is the most cost efficient for their needs. CPP also helps to ensure that the campaign is reaching the desired target audience, and can be used to measure the effectiveness of different media channels, such as television, radio, or print.

What Mr. Sukesh Said and How It Relates to CPP

Mr. Sukesh said that CPP ensures that different people will be reached at a particular time, therefore it provides for analysis, a great tool for measurement. This is correct, as CPP allows companies to measure the cost efficiency of their campaigns, as well as the reach and effectiveness of the campaign.

Conclusion

CPP is a cost effective way of measuring the performance of an advertising campaign, and is a great tool for analysis and measurement. It can be used to compare different campaigns and determine which one is the most cost efficient for the company’s needs.

Related Questions

How does CPP work?
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What is CPP analysis?
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