Customer to customer marketing (C2C marketing) is a type of marketing that involves the promotion of products and services by customers, rather than by the company itself.

This can be done in a number of ways, such as through online customer reviews, testimonials, word-of-mouth recommendations, and social media.

C2C marketing can be an effective way to build brand awareness and credibility, as well as generate leads and sales. It can also help companies to save on marketing costs.

However, it is important to note that C2C marketing should not be used as a replacement for traditional marketing activities. Instead, it should be used as a supplement to help create a more holistic marketing approach.

When done correctly, C2C marketing can be a powerful marketing tool that can help companies to achieve their marketing goals.