How Does Pinterest Make Money?

Pinterest is a visual discovery platform that allows users to search, save and share content from around the web. Despite being one of the top social networks, many people are still unsure of how Pinterest makes money. The answer lies in the combination of ads, affiliate links and the Pinterest shopping experience.


Pinterest is able to generate revenue through advertising. Advertisements are displayed in the form of sponsored pins, which appear in search results, category feeds and home feeds. Sponsored pins allow businesses to target their ads to the specific interests of Pinterest users. The cost of advertising on Pinterest depends on the type of ad, its placement, and the target audience.

Affiliate Links

Pinterest also makes money through affiliate links. Affiliate links are links to products or services that are hosted on other websites. When users click on the link, they are taken to the website and if they purchase the product or service, the original website earns a commission.

Pinterest Shopping Experience

The Pinterest Shopping experience provides an easy way for users to discover and purchase products they are interested in. Users can browse through product images, prices and descriptions to find what they are looking for. When they find something they like, they can click on the image to be taken directly to the product page on the seller’s website.

Related Questions

  • What type of ads does Pinterest offer?
  • How do I create a sponsored pin on Pinterest?
  • Does Pinterest charge for its services?
  • What is an affiliate link?
  • How do I set up an affiliate link?
  • What is the Pinterest Shopping experience?
  • How do I find products on Pinterest?
  • What are the benefits of using Pinterest for shopping?
  • Are there any costs associated with shopping on Pinterest?
  • What payment methods does Pinterest accept?