Banner blindness is a phenomenon in which people become blind to banner ads. They either don’t notice them or they notice them but don’t pay attention to them. This is because people are bombarded with so many marketing messages that they learn to tune them out. Banner blindness can be a problem for businesses because it means that their ads are being ignored.
There are a few ways to combat banner blindness. One is to make sure that your ads are interesting and relevant to your target audience. Another is to use rich media formats that are more likely to grab attention. And finally, you can try using native advertising, which is less intrusive and more likely to be noticed.
If you’re worried about banner blindness affecting your business, there are ways to fight back. Make sure your ads are interesting and relevant, use rich media formats, and consider using native advertising. With a little effort, you can make sure your message gets seen.