Crisis management is the process by which an organization deals with a major disruptive event that threatens to harm the organization, its stakeholders, or the general public. The goal of crisis management is to minimize the negative impact of the event and help the organization return to business as usual.
There are four main steps in crisis management:
1. Pre-crisis planning: This step involves developing policies and procedures for how to deal with a crisis, as well as identifying who will be responsible for each task.
2. Crisis response: This step is all about quickly containing the damage and dealing with immediate needs such as evacuation or medical treatment.
3. Recovery: Once the immediate crisis has passed, this step focuses on rebuilding and returning to normal operations.
4. Post-crisis evaluation: This final step involves reviewing the management of the crisis and making any necessary changes to the policies and procedures.
Crisis management is a critical function in any organization, as it can mean the difference between weathering a storm and being completely overwhelmed by it. By being prepared and having a plan in place, organizations can minimize the damage caused by a crisis and get back to business as quickly as possible.