Marketing
Question Archives

Corporate communications is the marketing, advertising, public relations, and branding of a company or organization. It encompasses how the company or o…

Cost Per Action (CPA) marketing is a type of marketing where advertisers only pay for each specified action that is taken by a potential customer. This …

Cost Per Impression (CPM) is the cost an advertiser pays for 1,000 marketing impressions. CPM is calculated by dividing the total cost of marketing camp…

Cost Per Click (CPC) is the amount you pay for each click on your advertisement. The CPC for each ad is determined by the advertiser; some advertisers m…

Cosmetics advertising refers to the marketing and promotion of cosmetics products. This can be done through a variety of channels, including television,…

Ad tracking is the process of monitoring and assessing the performance of advertising campaigns. It allows businesses to see which ads are performing we…

Account planning in marketing is the process of mapping out a strategy for how a company will reach its desired target market. This plan takes into acco…

Advertising is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor. Marketing is the process of planning and e…

Ad serving is the technology used to serve advertisements on websites. Ad servers are provided by ad networks and ad exchanges, and they work with deman…

Content analysis is a research method used to analyze written, spoken or observed communication. It’s a systematic way of breaking down, evaluating and …

Copy testing is a marketing research technique used to evaluate the effectiveness of marketing materials such as advertising copy, website content, or e…

Coolhunting is the process of tracking and identifying new trends, products and services. It’s often associated with marketing, but can also be used in …

Contextual advertising is a form of online marketing that focuses on placing ads on websites or apps that are relevant to the user’s current context or …

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audienc…

Consumer socialization is the process by which individuals acquire the skills, knowledge, and attitudes necessary to function as consumers in a market-b…

Consumer culture theory is a sociological and marketing perspective that suggests that modern Western societies are defined by their consumption of good…

Consumer-generated advertising is marketing that is created by consumers, rather than by brands or businesses. This can take the form of online reviews,…

The consumer purchase funnel, also known as the marketing funnel or simply the sales funnel, is a tool used by marketing and sales professionals to trac…

Consumer switching occurs when individuals or households choose to purchase goods or services from a different company than they have in the past. This …

Consumer confusion occurs when a customer is unable to determine the difference between two or more products. This can often happen when products are ve…

Consumer behavior is the study of how people make decisions about what to buy, eat, drink, wear, or do with their time. It includes both the psychologic…

Design management is the business side of design. It is the process of managing the development of a product from its conception to its eventual release…

Cultural intelligence (CQ) is the ability to understand, appreciate, and work effectively in cross-cultural situations. It involves having a deep unders…

The Construction Marketing Association (CMA) is a professional organization that provides marketing resources and networking opportunities for constru…

Co-promotion is a marketing strategy where two or more parties promote each other’s products or services. The goal of co-promotion is to reach a large…

Co-branding is a marketing strategy that involves forming a partnership between two brands in order to capitalize on each other’s strengths. The goal …

Co-marketing is marketing activity undertaken by two or more companies with complementary products or services. The objectives of co-marketing are to …

Co-creation of value is a marketing strategy that involves creating and delivering a unique customer experience by involving the customer in the devel…

Commercial skipping is the ability to fast forward through commercials on recorded or live television. This feature is often included on digital video…

Concept testing is the process of testing how well an idea or concept is received by a potential customer base. This can be done through surveys, inte…

Conjoint analysis is a statistical technique used in marketing research to determine how people value different attributes (feature, function, benefit…

Cause marketing is a type of marketing that involves the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit…

Business-to-government marketing (B2G marketing) is the process of marketing goods or services to government agencies. It is a subtype of marketing th…

Cause marketing (also known as cause-related marketing or CRM) is a type of marketing that involves the cooperative efforts of a for-profit business a…

Celebrity branding is the marketing of a celebrity’s name or image to promote a product, service or charitable cause.

A celebrity can lend his or …

Celebrity marketing is a marketing tactic that involves using a celebrity’s name, likeness, or endorsement to promote a product or service. This can b…

A challenger brand is a brand that competes against larger, more established brands in its industry. Challenger brands are often smaller companies tha…

City marketing is the process of promoting a city in order to attract visitors, businesses, and investment. It is a form of place marketing that uses …

Claritas Prizm is marketing segmentation tool that allows marketing professionals to identify and target specific groups of consumers with highly cust…

A clearance sale is a marketing event where businesses sell off their stock of merchandise at reduced prices. Clearance sales are often held to make r…