Marketing
Question Archives

Click fraud is a type of internet crime that occurs when a person, automated script, or computer program imitates a legitimate user of a web browser c…

Click through rate (CTR) is a marketing metric that measures the percentage of people who click on a specific link or ad. A high CTR indicates that pe…

Brand language is the manner in which a brand speaks to its audience. It encompasses the tone, style and vocabulary that a company uses in its marketi…

A brand name is a name used by a company to identify its products or services. A brand name may be trademarked. Brand names are often used in marketin…

Branded content is a marketing tool used to promote a product or service through the use of original, creative content that is specific to the brand. …

Brand preference is the degree to which a consumer expresses a favorable attitude toward or develops a loyalty to a particular brand. Brand preference…

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

An effect…

Business marketing is the process of creating and delivering value to customers in order to capture value from them in return. It involves the creatio…

Bus advertising is a form of marketing in which advertisements are placed on buses or other vehicles. This type of marketing can be very effective, as…

Cannibalization is when one marketing channel takes traffic or sales away from another marketing channel. This can happen when a company offers multip…

Cause-related marketing (CRLM) is a type of marketing that involves developing a partnership between a for-profit business and a nonprofit organizatio…

Buzz monitoring is the practice of tracking online conversations and social media activity in order to gauge public opinion about a company, product, …

Business to business marketing, also known as B2B marketing, is a type of marketing that focuses on selling products or services to other businesses o…

Business-to-business (B2B) marketing is marketing of products or services to other businesses or organizations. Products and services marketed in a bu…

The Canadian Marketing Association (CMA) is a not-for-profit professional marketing association serving members in all disciplines of marketing across…

The buyer decision process is the decision-making process used by consumers when they purchase a product or service. There are four steps in the buyer…

Buzz marketing is a marketing technique that relies on word-of-mouth to generate interest in a product or service. This can be done through online pla…

Brand awareness is the extent to which consumers are familiar with a particular brand. It is closely related to brand recognition, which is the abilit…

Brand asset management (BAM) is the process of safeguarding and promoting a company’s brand identity. This includes both the physical aspects of the b…

Borderless selling is the ability to sell products and services without any geographical restraints. This type of selling requires marketing efforts t…

A brand is the identity of a specific product, service, or business. A brand can be manifest in the physical world through logos, packaging, and marke…

Brand aversion is when a consumer actively avoids a brand or product. This can be due to a variety of reasons, such as negative past experiences, mark…

Brand equity is the marketing value associated with a brand. A strong brand equity means that customers are loyal and willing to pay more for products…

The brand experience is the way a consumer perceives a brand. It includes all of the interactions a consumer has with a brand, from their first awaren…

A brand relationship is the connection that a consumer has with a brand. This can be either a positive or negative association that the individual has…

Brand switching is when a customer decides to purchase a different brand than the one they typically buy. This can be due to a variety of reasons, suc…

A brand tribalism is a form of marketing in which a company or organization attempts to create loyalty and allegiance among its customers or followers…

Brand management is the process of developing and maintaining a brand. This includes activities such as market research, product development, marketin…

Branded entertainment is a marketing technique that involves integrating a brand into entertainment content in order to promote the product or service…

A brand extension is when a company uses an existing brand name to launch a new product. This can be done with a new product that is similar to the or…

A brand strength analysis is a marketing tool used to evaluate the overall strength of a brand. This can be done by looking at various factors such as…

Brand loyalty is the level of customer commitment to purchasing a particular brand of product or service regularly. Customers may exhibit brand loyalt…

A brand-oriented marketing strategy focuses on creating a strong and unique brand identity, rather than simply promoting individual products. This app…

Brand penetration is a marketing term that refers to the percentage of consumers in a target market who are aware of and have used a particular brand….

Brand implementation is the process of executing marketing initiatives and tactics in order to build brand awareness and equity. This process usually …

Banner blindness is a phenomenon in which people become blind to banner ads. They either don’t notice them or they notice them but don’t pay attention…

Billboard advertising is a type of marketing in which businesses place large, often static, advertisements in public spaces. Billboards are usually lo…

Behavioral targeting is a marketing technique that relies on the tracking of a user’s web browsing habits in order to deliver targeted ads. This data …

Brand architecture is the arrangement of a company’s brand portfolio. It includes the relationships between different sub-brands and how they are posi…

A brand community is a group of customers and fans who are connected to a brand or company. These communities form around shared values, interests, an…