Marketing
Question Archives

Brand alliances are marketing arrangements between two or more companies that have complementary products or services. The alliance is typically struc…

A brand ambassador is an individual who is hired by a company to promote its products or services. Brand ambassadors are usually marketing or sales pr…

The Brand Development Index, or BDI, is a marketing metric used to measure and track the development of a brand. The BDI score is based on factors suc…

The Aida Model is a marketing tool used to identify the most important elements in the marketing mix. It is also known as the “AIDA funnel” or the “AI…

Ambush marketing is a marketing strategy in which a company associates itself with a high-profile event without paying for official sponsorship. This …

The American Marketing Association (AMA) is a professional organization for marketing professionals. The AMA defines marketing as “the activity, set o…

The Association of National Advertisers (ANA) is a trade association that represents the marketing interests of companies and organizations in the Uni…

Aspirational brand marketing is a type of marketing that focuses on creating an emotional connection between the consumer and the brand. This type of …

Attack marketing is a marketing strategy in which a company focuses its resources on a small group of high-value customers or target markets. The goal…

Audience response refers to the feedback that an audience gives in reaction to a piece of content. This feedback can be either positive or negative, a…

Attitudinal targeting is a marketing technique that involves targeting consumers based on their attitudes or beliefs. This can be done by segmenting c…

Augmented Reality Advertising (ARA) is a marketing technique that uses technology to enhance or create a more realistic experience for users. This can…

Ad filtering is the process of screening out or blocking ads that appear on websites, in email, or in other digital media. Ad filters can be implement…

Advergaming is a type of advertising that involves incorporating advertising messages into video games. Advergaming can take a variety of forms, inclu…

Advertainment is a blend of advertising and entertainment that is used to promote a product, service, or brand. The goal of advertainment is to create…

An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes o…

Advertising Age (sometimes abbreviated as Ad Age) is an American newspaper and website covering the advertising and marketing industries. It publishes…

The Advertising Board is a group of marketing and advertising professionals who meet to discuss industry news, trends, and best practices. The board m…

An advertising campaign is a series of planned advertisement messages that share a single idea and overall goal. The goal of an advertising campaign m…

Advertising management is the process of planning, executing, and monitoring advertising campaigns. It involves making decisions about which media to …

Advertising media selection is the process of choosing which advertising channels to use to reach a target market. The selection of advertising media …

An advertising postcard is a physical postcard that contains marketing information about a product or service. These postcards are typically used to p…

Advertising research is the process of investigating and collecting data about consumers in order to create more effective marketing campaigns. This r…

An advertising slogan is a short, catchy phrase that is used to promote a product or company. These slogans are designed to create an emotional respon…

Affinity marketing is a marketing strategy that focuses on marketing to groups with shared interests or characteristics. Affinity marketing can be use…